“Leaders create culture. Culture drives behaviour. Behaviour produces results.”
– Edgar Schein
In today’s fast-changing world, where disruption and uncertainty are the norm, organisations face the challenge of maintaining or enhancing employee engagement. The impact of the pandemic, digital transformation, and evolving work models have only amplified this need. At the heart of this challenge lies one crucial factor—leadership.
Who Creates Organisational Culture?
Leaders shape culture. They set the tone, influence behaviours, and drive employee engagement. However, if leaders are not equipped with the right mindset, skills, and understanding of leadership, they risk making critical mistakes. Without proper guidance, they may default to leadership styles influenced by their own past experiences—whether good or bad.
When leadership development is inadequate, leaders may resort to:
- Micromanagement—stifling creativity and autonomy.
- Coercion—misusing power to enforce compliance.
- Organisational conditioning—reinforcing outdated or dysfunctional norms.
The result? A disengaged workforce, poor decision-making, and ultimately, diminished business performance.
The Cost of Poor Leadership
A 2019 ADP study involving over 10,000 professionals revealed that 23% of employees cited poor management as a drain on productivity. Additionally, Gallup research shows that 1 in 2 employees leave their jobs due to their manager. These statistics highlight the direct correlation between leadership effectiveness and employee retention.
Furthermore, research from the Global Leadership Forecast found that only 14% of companies feel they have a strong leadership pipeline. Many organisations are unprepared for the challenges posed by digital transformation and disruption, requiring leaders to adapt rapidly.
To address this, three critical cultural shifts are needed:
- Data-driven decision-making—leaders must rely on analytics, not just intuition.
- Diverse perspectives—integrating multiple viewpoints fosters innovation.
- Embracing failure—leaders must encourage experimentation to drive progress.
Yet, many organisations take a “do-it-yourself” approach to leadership development, offering training but failing to provide personalised, immersive experiences. Leaders need more than just learning modules—they require mentorship, real-world exposure, and ongoing development.
Case Study: Unilever’s Purpose-Driven Leadership
Unilever, one of the UK’s most recognisable multinational companies, has embedded purpose-driven leadership at its core. Under the leadership of former CEO Paul Polman, the company transformed its leadership philosophy to focus on:
- Sustainability as a leadership principle—aligning business success with environmental and social impact.
- Empowering leaders at all levels—giving managers autonomy to drive change.
- A growth mindset—encouraging leaders to embrace continuous learning.
Unilever’s Leadership Development Programme includes immersive experiences where leaders tackle real-world challenges, learn from external mentors, and engage in purpose-driven decision-making. This investment in leadership has resulted in high employee engagement, stronger financial performance, and a positive corporate reputation.
The case of Unilever highlights how defining a clear leadership philosophy and embedding it within the organisation leads to long-term success.
Rethinking Leadership Development
Developing leaders is not about offering one-size-fits-all training programmes. It’s about building a responsive leadership development —a framework that:
- Defines what good leadership looks like within your organisation.
- Embeds leadership principles into daily operations.
- Provides leaders with structured, responsive development opportunities.
Organisations must also prioritise emotional intelligence (EQ) in leadership. Research shows that leaders who demonstrate empathy, trust, and psychological safety significantly boost employee engagement.
Case Study: Airbnb’s Focus on Trust-Based Leadership
During the pandemic, Airbnb’s leadership, led by CEO Brian Chesky, prioritised transparency and trust. When faced with mass redundancies, the company took an empathetic approach:
- Employees received severance, extended healthcare, and job placement support.
- Leaders communicated openly about challenges and decisions.
- The organisation maintained its values, ensuring a strong cultural foundation.
As a result, Airbnb not only survived the crisis but emerged stronger, with employees and customers deeply loyal to its mission.
Is Your Leadership Strategy Effective?
If your organisation struggles with disengagement, resistance to change, or outdated leadership behaviours, it’s time to redefine leadership. Ask yourself:
✔ Have we clearly defined what great leadership looks like?
✔ Are we providing leaders with ongoing and personalised development?
✔ Do our leaders balance human connection with performance expectations?
Organisations who want to navigate the constant change and ambiguity require strong leadership to navigate disruption. Defining leadership, embedding its principles, and offering responsive development is key to long-term success.
The Future of Leadership Development
To truly redefine success, organisations must invest in leadership as a continuous journey, not a one-time event. By shaping leadership at every level, businesses can create cultures that adapt, innovate, and thrive.
Redefine leadership. Redefine success. Shape the future.







