A Move Away from Static Competency Models
In today’s rapidly evolving world of work, traditional, static competency models are becoming increasingly outdated. The future of leadership lies in dynamic models that prioritise autonomy, adaptability, and alignment with organisational values and outcomes. This shift represents a move from merely assessing leadership competence to enabling trust, empowerment, and authenticity across the workforce.
As organisations place greater emphasis on leadership autonomy, the traditional practice of ‘ticking off competencies’ is giving way to more fluid frameworks centred on leadership success factors, values-based outcomes, and individual strengths. Rather than rigid measurement tools, future models will ask: what does success truly look like in our culture, and how can leaders enable it?
Trust, Empowerment and the ‘Whole Person’
Organisations are increasingly recognising that effective leadership cannot be measured solely by output or technical proficiency. Instead, there is a growing focus on the whole person—understanding how individuals contribute to value creation through their mindset, behaviours, and ability to inspire others.
Post-pandemic shifts in working norms, particularly the rise in hybrid and remote working, have accelerated the need for more human-centred leadership. As seen in organisations like Unilever, the focus has moved from traditional performance management to holistic well-being, purpose-led growth, and leadership grounded in emotional intelligence. Their “Leadership Development Framework” prioritises personal purpose, compassion, and inclusivity, demonstrating this modern, values-based approach in action.
Redefining Leadership Success
Leadership success factors are becoming the new common language for defining and developing leadership excellence. These may include:
- Emotional Intelligence
- Learning Agility
- Strategic Thinking
- Resilience
- Innovation Mindset
- Collaborative Impact
Companies such as Google (Alphabet) exemplify this evolution. Their long-standing “Project Oxygen” research debunked the myth that technical expertise alone makes a great leader. Instead, they identified behaviours like coaching, communicating clearly, and supporting career development as core success factors. Google then simplified its leadership development to focus on these behaviours—making leadership more accessible, consistent, and effective.
From Competencies to Character
Instead of overwhelming leaders with extensive competency frameworks, future-forward organisations are moving towards simpler, more intuitive leadership models. These might involve:
- A small number of clearly defined leadership success factors
- Outcome-based expectations (e.g., driving innovation, cultivating talent)
- Role-based behavioural models (e.g., the Innovator, Connector, or Visionary)
For example, Microsoft has embedded a “Growth Mindset” culture throughout its leadership model, championed by CEO Satya Nadella. This shift away from rigid roles to mindset-led behaviour has helped reframe performance around learning, experimentation, and long-term impact. The result? A cultural transformation that has significantly boosted innovation and employee engagement.
Current Affairs and the Leadership Imperative
In the context of global volatility—from climate change and AI disruption to social inequality and geopolitical tension—leaders are being called to act with purpose, foresight, and empathy. The NHS, for instance, is reimagining its leadership strategy through the “Compassionate and Inclusive Leadership Model”, launched in response to both the COVID-19 crisis and systemic inequalities within the health system. This model promotes cultural intelligence, systems thinking, and collective accountability as essential traits for modern leadership.
Similarly, in the private sector, Patagonia‘s decision to transfer ownership of the company to fight climate change demonstrates how leadership can prioritise ethical outcomes over profit, reflecting a model built on stewardship and long-term responsibility.
Time for Reflection: Is Your Leadership Model Fit for the Future?
As we transition into more agile, purpose-led ways of working, now is the perfect time to critically examine your organisation’s leadership model. Does it empower leaders to be themselves while meeting clear, shared expectations? Does it support talent development in a way that aligns with your values and the challenges of the modern world?
A modern leadership model should:
- Be simple, scalable, and values-driven
- Reflect the organisation’s unique culture
- Be future-focused, adaptable to change
- Enable trust, diversity of thought, and human connection
Leadership is no longer about ticking boxes—it’s about creating environments where leaders can thrive as role models of success, not just in terms of output, but in how they bring people along, innovate boldly, and lead with purpose. The organisations that win in the future will be those that embrace new leadership models that reflect the complex, human, and interconnected world we live in.
Does your leadership model reflect the future of leadership?










